How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used?
Messaging can be highly subjective. Therefore what are your best tactics to align the mindsets of different stakeholders (ie positioning) and then approve messaging? Especially when stakeholders usually agree in principle to positioning, but then disagree when final messaging and creative assets are made.
1 Answer
Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • June 3
When pitching new messaging with senior stakeholders I start with a "soft launch". Usually, I keep it light and focus on asking for feedback rather than saying it's final. This happens in one-off Slack messages or in 1:1 conversations.
Then I put together a formal document (typically a slide deck) that includes the data and research behind the messaging, relevant information about how I reached the final message, and the final messaging strategy. At this point, I'm still open to feedback but try to move towards a final strategy rather than throwing out the work already done.
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