How do you know if your product launch for a transformative product bet is failing or if the bet was wrong?
1 Answer
Monzo Director of Product Marketing • March 18
Behavioral metrics.
If you've changed the behavior of your customer base to to something else, you're succeeding. If not, and you haven't been able to retain or continue a habit-forming change, go back to the drawing board.
It's important to ensure you have these metrics lined up even into beta so you're measuring change, not just revenue our core output and you can explain WHY.
Retention is the easiest thing to measure across this. But I like to pair metric + and activity. So 30-day sustained activity of X that is growing by Y.
Yes it's more complicated to track, but then you can really diagnose what caused the changes better, and can drive better strategy for the future.
1120 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
What do GTM strategies look like when you work on a whole category creation?How do you start with a GTM strategy?
Can you share about a time when a product launch didn't go as expected, and what you learned from it that still influences your product launches today?What’s have been the most valuable projects for sales team that they directly leveraged to close more businessDo you have any advice for those starting out in product marketing? Are there certain things you wish you knew before going into the field? How do you manage the internal communication of releases?