How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?
1 Answer
This sounds like there may be some alignment with the C Suite on what is their big picture product vision. It is hard to motivate teams and lead others when leaders don’t have a vision. It would be easier to inspire and get people to join your company’s journey when the leaders can clearly communicate the product vision
1047 Views

Related Ask Me Anything Sessions

Microsoft Director - Head of Copilot for Microsoft 365 Narratives and Sales Enablement, Alina Fu on Influencing the Product Roadmap

Enable VP of Product Marketing, Amanda Groves on Influencing the Product Roadmap

Meta Product Marketing, Reality Labs, Kavya Nath on Influencing the Product Roadmap
Top Product Marketing Mentors

Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio

Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Related Questions
What advice do you have for dealing with other departments 'taking' major projects and core product marketing responsibilities for themselves simply because they have resources and product marketing has a weak stance in the company, without supportive leadership and has only one or two Product Marketing Managers (who are therefore barely staying on top of product launches)?What's the best way to communicate learnings to product teams?What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing? What role should a customer advisory board have in influencing your product roadmap, and why?How do you help product management understand the value of product marketing (beyond just "helping us launch things")?How do you change the culture of your company so that product marketers have more of a voice to influence the product roadmap?