How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?
1 Answer
This sounds like there may be some alignment with the C Suite on what is their big picture product vision. It is hard to motivate teams and lead others when leaders don’t have a vision. It would be easier to inspire and get people to join your company’s journey when the leaders can clearly communicate the product vision
1047 Views
Related Ask Me Anything Sessions
Microsoft Director - Head of Copilot for Microsoft 365 Narratives and Sales Enablement, Alina Fu on Influencing the Product Roadmap
Enable VP of Product Marketing, Amanda Groves on Influencing the Product Roadmap
Meta Product Marketing, Reality Labs, Kavya Nath on Influencing the Product Roadmap
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Enable VP of Product Marketing
Related Questions
How do you help product management understand the value of product marketing (beyond just "helping us launch things")?In what ways can product marketing share the roadmap externally? What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?How do you influence the product roadmap without clear monetization targets for new features/products?How do you go about creating a product marketing plan from scratch for an early stage start-up?How do you influence the product roadmap if the roadmap has already been laid out by product?