How do you evaluate your launch messaging when launching into a crowded market?

When entering a competitive market, it's crucial to carefully evaluate your launch messaging to ensure maximum impact. There are three key factors to consider:

1. Clarity and relevance - your message must be clear and address the primary pain points of your target audience. Avoid jargon and buzzwords that may confuse your value proposition.

2. Differentiation - it's important to clearly articulate what sets your product apart from your competitors, highlighting unique features or benefits.

3. Resonance and memorability - your message should emotionally connect with your audience and be memorable, leveraging relatable stories or scenarios.

By effectively incorporating these three factors, you can increase your product's visibility and desirability in an already crowded market.

Whether it's a crowded market or not, message testing with friendlies in the customer base is a practice that everyone should think about incorporating. Plan to do this and therefore budget a window to run the research and make modifications. The testing does not have to be heavy lift as you're looking for reactions to words and meaning.