How do you develop in-depth product/feature demos when your company rolls out frequent updates? Are there tools out there that can make the update process cheaper/less time-consuming?
Building out our customer education arm and realize our existing product videos are very high level and do not show actual screenshots due to wanting to avoid having to update. Is there a way where we can still show actual screenshots in our overview videos/create feature demos that can be easily adjusted based on updates?
1 Answer
Jeff Hardison
Calendly Head of Product Marketing | Formerly InVision, Clearbit, Amazon (consultant) • January 11
If I had a dollar for every time someone didn't want to help PMM update videos because it's too time-consuming, I'd have enough money to pay a video agency to do it! 😃
Personally, I recommend having the PMMs and PMs create quick, rough screenshare videos using something such as Loom. That way it requires no outside video editing help — and it looks more authentic.
In addition, for our monthly product-update newsletter, sometimes I just create a Quicktime screenshare — with no voiceover with something such as Loom — and then turn it into a .gif. Takes about 10 minutes.
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