How do measure success of the product launch?

A successful product launch should be measured across 3 key dimensions: 1) success criteria 2) measurable outcomes that PMM can influence and 3) shared understanding of business and cross-functional team goals.

• Start with your ideal success criteria: what outcomes do you want to at launch and 30,60,90 days post launch?

• Make these outcomes measurable and within your sphere of influence. Don’t sign up for product adoption goals if that isn’t a lever PMM can influence.

• Collaborate with partners to understand their launch goals. What does product want to achieve? Understand what leadership expectations are and how this launch connects to your broader business strategy, then connect the success criteria of your launch to the top line strategy.

That's a really good question. It really depends on the goals of the company and how the launch aligns with them, but it's better to measure something than push the launch out the door and call it done. Here are a few things that you could measure to determine the success of a product launch:

• Awareness: Media pick-ups

• Interest: Demo signups or beta signups

• Product Adoption: active users, NPS

• Revenue: new business, up-sell and cross-sell, win-rates, average deal size