How did you start your break into customer marketing?

I first gained interest and experience in customer marketing through customer-focused and customer-exclusive events. Events that are designed specifically to bring customers together to form a sense of community and enable customers to become power users of your product bring you immediately close to understanding the voice of the customer and drawing insights that inspire future customer marketing initiatives. After spending time in person connecting with customers it was a natural path to begin to formalize an advocacy program, powered by technology, and developing marketing campaigns to drive loyalty, retention, and add-on product upsell or cross-sell - all empowered by the insights gathered when networking directly with the customer base.