Hello, As a product marketing manager, we have to make a lot of communication on new releases, technical issues,... Sometimes, it's hard to find the right words and I'm wondering if there are any existing templates that PMM can inspire. Could you pls share any books or blogs which can provide this content?

I suggest picking a few blogs of competitors or companies in adjacent spaces and just copy their way of doing releases to start. Then, start making changes to make them sound more like you, and over time you will end up with your templates.

Here’s an example of a feature announcement post in the devtool space: https://www.courier.com/blog/courier-inbox-complete-notification-center-web-mobile/

The structure is:

• Provide context for those who don’t know you yet (product announcements might get read by non-customers)

• What you’re announcing at a high level - here with a video

• A bit more detail, as this is a technical product and lots of readers want to know the “how” behind the “what” right away

• Social proof

• More detail still, in this case with code examples

• Summary, next steps

You can find lots of other examples in resources like this one: https://www.developermarkepear.com/developer-marketing-examples

Perhaps others can chime in with examples from other spaces.