Does anyone have a good company they used to help create sales playbooks? I'm sure many of us have created our own internally, but curious if anyone has used a vendor they have been satisfied with?
4 Answers
Ouster Vice President Marketing • July 18
Big fan of Force Management for “traditional” SaaS companies with a business buyer.
429 Views

Guru Senior Director, Product Marketing and Communications • July 18
I'd highly recommend TOPO and Richard Harris if you're looking for someone to build out your playbooks. Happy to put you in touch.
508 Views
B2P Partners Chief Buyer Advocate • February 21
You might check out Playboox.com. Three points I know - they are focused on this (obviously), it includes team training (it's not just a piece of content!), and they integrate with Salesforce.com so your SDR / AE / etc. has the targeted content they need in front of them every day. I'd be interested in your POV on them.
400 Views
Top Product Marketing Mentors

Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio

Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Related Questions
How does sales enablement change when you go from selling a product to selling a platform? Where does sales enablement end and sales strategy begin? How do you ensure that your reps are all singing the same tune when the jargon in your industry is constantly changing? When your sales team are already having daily 1on1 conversations with clients, what is the best approach in engaging with these clients for market research without being interruptive?How detailed should one make a battlecard/killsheet?What kind of visibility do you have in regards to what pieces of content your reps use most often or which pieces are actually closing deals?