Does a GTM process begin after product market fit has been determined or is it part of it?
1 Answer
Fountainhead Product Marketing Founder | Formerly Citrix, EMC, Auth0 • January 19
GTM is *part* of Product-Market Fit. It helps match supply (product) to demand (customers). You can't have an effective GTM program if you don't first know precisely who your Ideal Customer (ICP) is. But once you have an idea, a good GTM team will provide you with feedback on what customers are responding to, and asking for... helping guide more precise market-fit.
799 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Enable VP of Product Marketing
Related Questions
How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?What are the top 5 "don't"s you see too many PMMs doing when launching a new product as a product marketing manager?How do you identify ideal customer profiles and operationalize them as a part of your GTM strategy?How do you leverage qualitative insights and data to build out a product messaging?How do you adapt release for very distinct audiences, especially when the release are beta or otherwise not completely generally available?What insights have you learned about marketing business solutions to artists and creators? What excites them and what turns them off?