Can you elaborate on the Product Marketing org structure at Twilio and elaborate on how your team works together to bring new features to market?

Our org structure is pretty straightforward:

• We have PMM teams aligned to our major product areas, Messaging, Voice, Video, Email, Account Security, Flex (Contact Center), and IoT. 
• We also have a Platform PMM team. Because we are a developer platform, there are a number of horizontal features that our developers need, CLI, Functions, Assets, that span all of our products. 
• We also have Industry marketing embedded in Product Marketing. This helps us get better at an end to end offering for the verticals we are targeting. 

Our PMMs operate relatively independently on feature launches, but the main initiative we convergeon is enabling our sellers on use cases. We went through a big effort last year to train our field teams on the nine major customer usage patterns we see in the field. Every month we deliver a new use case content bundle to make sure we are keeping our content fresh. This is a great opportunity for PMMs that don't usually work together to build a narrative that is centered around a holistic customer problem.