What is the best place to start with research in general, including market and industry trends, as well as how to pursue competitive intelligence?
1 Answer
Vishal Naik
Google Product Marketing Lead | Formerly DocuSign • November 14
I'd start with my preferred search engine and read up on anything i can find, and look for industry reports or stats that paint my product in the right light.
As for competitive intelligence, I'd also start with a Google search, but also look for review forums (think like a G2 type site) and look for how customers are talking about a product. If my company has any clients who have switched from a competitor, then those are great customers to target to learn from. It's probably also beneficial to do win/loss analysis and deal post mortems to learn more about the competition you're running into on a daily basis.
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