Are there any ways to reuse the content we are creating? (example, case studies)
1 Answer
Lisa Dziuba
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • July 30
Creating content takes a lot of time and it definitely makes sense to get as much as possible from your work. Some ideas to reuse content, such as case studies, could be
- customers' quotes or successful achievements shared over socials
- LinkedIn Carousel Posts with case-study highlights
- reposting the case study as the Linkedin article
- make an infographic from case study content and use it on social
- make a SlideShare & Speaker Deck presentation
- join podcasts and talk about success stories based on your content
I hope, it helps!
899 Views
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
What are the most powerful, non-executive, relationships in sales departments a PMM can create? How do you assess which sales enablement materials are the most effective?What are the components of a good sales enablement training program?How do you create a sales playbook that gets used by sales? How do you see ownership of sales enablement between product marketing and marketing? What has worked for you when trying to scale product training to a large field of sales reps at mass?