AMA: MyFitnessPal Vice President Product Marketing, Katie Levinson on Product Launch Strategy
October 2 @ 10:00AM PST
Register for AMA
We will email you Katie's answers
to these questions after the event in case you can't make it.
I'm planning to launch a new product at a large event soon and am in the process of creating a 'Product bible' for everyone who will be on the floor talking about the product. Do you have any examples of things you would include aside from the obvious (pricing, target customer, key benefits, use cases etc)?
