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Which was your hardest sell? How do you show value for products that cannot be monetized?

Mike Flouton
Mike Flouton
GitLab VP, ProductJuly 12

I'm going to push back on this one. If you're a commercial business, anything you're building should be monetizable. Now that doesn't mean you have to charge for everything. We have a freemium strategy as part of our PLG motion. But that "free" product directly leads to trials, conversions and paying cusotmers for our non-free products. That's monetization and that's how you show value. 

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