How do you define a mature product?

I would define a mature product as one that has reached product market fit, is feature rich and integrated with an ecosystem and is stable, secure, performant in terms of its development and has broad market adoption and recognition.

• Product Market Fit - A lot has been written about this but I’d look at how much market share the product has within its target market. Does it have a strong and referenceable customer base, is the value proposition well understood and is it viewed as the leading product in that space.

• Software development - Generally speaking, mature products have gone through multiple iterations, the product team is highly confident in the ability to maintain, evolve and scale the product. It is also regarded as secure and likely faced a number of security reviews and penetration tests.

• Feature-Rich: Typically the product will have a broad set of features that address the key jobs to be done by the target users.

• Ecosystem Integration: A mature product often has an established ecosystem around it. This may include a thriving marketplace of third-party integrations, APIs, and developer resources, allowing customers to extend and customize the product to suit their unique needs. 

Overall, a mature product represents the culmination of extensive development efforts, market validation, and customer success. It demonstrates a strong position within its target market, it’s stable, secure, feature rich, has a high degree of customer satisfaction and is recognized as a clear leader in the marketplace.