As a product manager, how to get better at framing and articulation? Any framework?

To get better at framing and articulation as a product manager, focus on being clear about the business and user problems you're solving. This approach is similar to writing a good Product Requirements Document (PRD), where you detail the problem, the target users, and the desired outcomes. It's about breaking down complex ideas into understandable parts and connecting them to real needs.

For more detailed steps and examples, refer to the article on writing a PRD at How to Write a PRD. Start by writing a good PRD, then use the output of that PRD to craft the narrative you'd tell executives, colleagues, etc. about "why does this matter to the company? why now? and how we are solving it."

The best way to get better is framing and articulation is to understand what works best for your organization based on lifecycle stage, market type and product type. You may want to try framing using a few different types of strategies to see what fits best. The most popular frameworks are:

1. Lean Product Management: This framework emphasizes the importance of iterating quickly and frequently, using customer feedback to inform decisions, and minimizing waste in the product development process. It encourages product managers to start with a minimum viable product (MVP) and gradually build on it based on customer feedback.
2. Design Thinking: This framework prioritizes empathy for the user, with a focus on understanding their needs, motivations, and pain points. It involves a process of ideation, prototyping, and testing to develop products that meet user needs and provide a great user experience.
3. Jobs to be Done: This framework is centered around understanding the underlying needs and motivations of users. It involves identifying the “jobs” that users are trying to accomplish, and designing products that meet those needs in the most effective way possible.
4. Product-Led Growth: This framework is focused on using the product itself as the primary driver of growth. It involves building products that are intuitive, easy to use, and provide clear value to users, with a focus on viral growth and customer acquisition through word-of-mouth.

Ultimately, the best framework for articulating product vision and strategy will depend on the specific needs and goals of your organization, as well as the preferences and skills of your team. It may be helpful to experiment with different frameworks and adapt them to your specific context over time.