What are your top channels when it comes to inbound demand generation? Where do you invest first when you need to drive more top of funnel volume?

The first places I'd invest for short term wins:

• Capture intent via paid search (Google search, but also Bing) across branded and non branded keywords

• Optimize your website for lead conversion (CTA structure, strategy, form enrichment)

• Make sure you have multiple "high intent" offers including a contact sales request, live demo program, on demand demo program with short videos on your product, and free trial

At the same time, you have to invest in medium-term strategies:

• SEO for key non brand keywords

• Content generation at the top and middle of funnel that is solution-agnostic and focused on solving the problems your key buyer personas face

• Website messaging, positioning and key pages for your key verticals, personas or solutions

• Brand efforts to drive awareness, including PR, events/field activations, brand advertising, and paid social

• Lead generation via paid channels like paid social, content syndication, and targeted industry placements