What are the three attributes you look for when hiring a demand generation marketer?

So hard to nail it down to three! But these are the three attributes I find critical when hiring:

•  Analytical mindset: The ability to read data, analyze it and tease out challenges or areas for optimization are incredibly valuable. This is probably the biggest gap I see in some Demand Gen marketers. They often don't know which data to pull or where to go and 
•  Communication: This role calls for strong cross-functional partnership, so communication is imperative to ensure: 1) Teams are aware of the Demand Gen strategy, 2) The Demand Gen team is getting what they need from other teams (e.g. - content, target audience insights, etc.)., and 3) The Demand Gen team is sharing back learnings with others teams + leadership. 
•  Problem-Solving: Every week, something goes wrong in the Marketing funnel (e.g. - leads drop off at a certain step, a different audience engages with a campaign vs. the intended target audience, a certain channel is not pulling its weight as anticipated). So this role must be able to roll up their sleeves, identify the challenge, and develop creative solutions to test. And there's a level of creativity that should be involved here as hypotheses and tests should constantly be apart of building a Demand Gen campaign. 

I’m going to answer this question from the perspective that the hard skills are already there.

• Curiosity. I see this as one of the most critical attributes for being a successful demand generation marketer. The reason for this is that it gives you a competitive advantage in approaching problems with an experimental mindset. You can be curious enough to approach situations from multiple angles, sometimes identifying more than one way to define a solution.
• Analytical yet creative. Being data-driven is critical. However, it’s also important to balance data with a narrative and storytelling that is impactful and touches on human emotion.
• Constantly learning. If you are not constantly learning in demand gen, you will quickly become outdated. There are always new tools, algorithms, strategies, etc., that you need to be educated on to keep up in the demand gen space.