What are the core roles you consider essential on a best-in-class demand gen team?
Snowflake Head of Enterprise Marketing, India • May 8
A demand gen team in today’s world cannot exist without a content creator and a digital/SEO lead. These form the core and other functions can be build around them. So if you are starting from scratch, hire these 2 roles before you move on to other roles.
A content creator should be able to build diverse pieces of content, which can be leveraged across different platforms. They should be able to understand what works in the market and align product messaging accordingly.
A digital/SEO lead should be able to take that content to market and drive inbound as well as outbound leads to create a funnel.
394 Views
Related Ask Me Anything Sessions
Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Building a Demand Generation Team
New Relic Former VP, Growth Marketing, Andy Ramirezon Building a Demand Generation Team
Gusto Head of Demand Generation, Jordan Hwang on Building a Demand Generation Team
Related Questions
How do you communicate demand generation updates and activities to the rest of the company?How do you think ChatGPT will impact how you do demand generation?What's your framework to prioritizing needs/deliverables when you're the first demand generation manager at a company establishing the function?I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?Sometimes it seems like everyone has an opinion on marketing and messaging, so how do you balance integrating team members' feedback with delivering high volumes of content?What does your demand generation team org structure look like?