What are tactics that are currently working best for you?
1 Answer
Bhavisha Oza
Gong Performance Marketing Lead | Formerly Genesys, Instapage, Red Hat • October 27
The most important "tactic" (if you may) that has worked well for me is alignment with sales on strategy before launching the campaign. And regular ongoing reviews, updates, feedback, and alignment on any course correction needed during the course of the campaign. I also do campaign retrospectives once the campaign is complete to celebrate wins and identify what can be done better for the next campaign.
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