What are some of the most common red flags you've come across either on a candidate's resume or initial interview that you'd advise future demand generation managers to avoid?

Some of the most common red flags I’ve encountered were around speaking to information on your resume and lack of attention to detail. Here are some examples:

• Placeholders left such as for revenue. I’ve received resumes that left placeholders such as “$X,XXX,XXX revenue”. While this may seem like a minor concern, attention to detail is necessary for demand generation roles. One small mistake could impact the budget for an ad campaign. While this doesn’t mean mistakes won’t happen, things like this can be avoided.
• Be able to speak to percentages of increases and decreases. An increase in conversions from 2 to 4 is a 100% increase. Which sounds more impactful? I understand why we include percentages, but be sure to be able to back up the stat you include. Use meaningful percentages that you can speak to that indicate meaningful change.
• Update of descriptions. Within demand generation, I still see resumes that include descriptions such as “Google Webmaster Tools” and “Google Adwords”. While this may seem minor again, details matter. 

Take the time you need to review and refine what you include on your resume or discuss within the interview. It’s just like the expression “measure twice, cut once.”