What are some challenges that commonly arise over the course of your first 30/60/90 days and how do you prepare yourself and your team to supersede these challenges?

Some of the biggest challenges are broad, anecdotal feedback from sales & marketing that nothing ever works. I think it's important to remain objective and quantitative and share how things actually went based on a baseline metric vs the campaign metrics. 

It's also really important to bridge the cap between sales & marketing. Marketing isn't successful with sales closing deals, and sales isn't successful unless marketing builds awareness and drives users to convert. Without harmony between the two teams, your 30/60/90 day plans won't succeed. 

One of the most common challenges that arise is that you feel like you are “drinking from the firehose”, trying to drive impact, and you still don’t have your footing. Oftentimes there is a false sense of pressure to get started before you understand your customers and the problems you are trying to solve for them.

Take the time to read through documentation, review processes, listen to sales calls, and do the foundational work that you shouldn’t skip. This preparation will have a meaningful impact. Think of it as slowing down to move faster.

You may also find the need for change management. Change is uncomfortable and you may meet some friction from your new colleagues. With preparation, you can also successfully navigate these conversations. You have to be tactful and empathetic.