How to articulate the importance of collaborating with Sales on planning, execution and ongoing measurement and communication of a Demand and Account-Based Marketing?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • November 23
Partnership with sales is critical. It’s important to have an open line of communication with them for unified success. How do you articulate the importance of collaboration?
- Constant feedback loop. Express the mutual benefit of a constant feedback loop. This will benefit sales / revenue equally.
- Respond versus react. With collaboration you can respond in a meaningful way to what’s most impactful and continue iterating.
Sales are on the front lines. Understanding their feedback on how customers are responding is critical. This helps you to respond appropriately to what’s working and what’s not working. Similarly, sales feedback on your ABM strategy is like gold.
None of this would be possible without communication and partnership.
768 Views
Top Demand Generation Mentors
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas
Erika Barbosa
Counterpart Marketing Lead
Nicolette Konkol
Morningstar Global Head of Demand Generation
Matt Hummel
Pipeline360 Vice President of Marketing
Joann Guo
Spotify Associate Director, Growth Marketing
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Sheridan Gaenger
Own VP of Growth Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Micha Hershman
JumpCloud Chief Marketing Officer
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Related Questions
What should you aim to do in your first month and your first quarter?How can I improve my interviewing skills for a demand generation role?What are the most important skills (both tactical and intangible) that are must-have for Demand Generation managers?What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)What's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before, when you're new to demand generation?What is your favorite demand generation interview question and the best answer you've heard?