How do you prioritize your Demand Generation projects and still make time for ad-hoc requests?

I believe the key to this question is to be very intentional with your time allocation. It’s a balance of managing defined priorities while also being flexible as needed. Be sure to communicate clear expectations for projects and ad-hoc requests. When is the deliverable needed? What is the priority of the deliverable compared to other deliverables?

I’ve also found success with planning for the next day. For example, evaluate the status of your projects at the end of your day. Think through how you are going to approach them the next day. Find the project management process that works best for you. Be realistic with yourself about what is doable. The more experience you have with this the more accurate your estimates will be for managing ad-hoc requests with your projects.