How do you identify and define your target audience for a specific campaign?
1 Answer
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • February 2
Utilize your personas, jobs to be done, ideal customer profile, etc., as the basis for your research. Begin by documenting the goals you aim to achieve with this campaign. Based on these documented goals, determine the target audience that will drive the desired business outcome.
Typically, you want to narrow down your target audience for the campaign to be most effective. If you attempt to reach everyone, you'll likely dilute the potential impact of the campaign.
The rationale behind documenting these responses is to bring clarity and crispness to the process, fostering alignment across stakeholders from the campaign's inception.
582 Views
Top Demand Generation Mentors
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas
Erika Barbosa
Counterpart Marketing Lead
Nicolette Konkol
Morningstar Global Head of Demand Generation
Matt Hummel
Pipeline360 Vice President of Marketing
Joann Guo
Spotify Associate Director, Growth Marketing
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Sheridan Gaenger
Own VP of Growth Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Micha Hershman
JumpCloud Chief Marketing Officer
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Related Questions
How do you allocate budgets across different channels within a campaign?Does Campaign Operations typically fall into the responsibilities of Demand Generation or Marketing Operations?What factors do you consider when setting campaign goals and objectives?Are there certain tools that you’d recommend for best-in-class campaign execution?Which items shouldn’t be prioritized for better campaign execution?What are the most important processes to put in place to empower your marketing team with better campaign operations?