What's your approach to continuously improving the customer journey?
1 Answer
Wynne Brown
RocketReach VP of Sales & Customer Success • August 31
The only constant is change and that should go for the customer journey as well. The assumption in this question is right: the customer journey should always be evolving. The market evolves, customer needs evolve...so your mapped customer journey should evolve too. The best approach to continuously improving the customer journey is listening. Listen to your customers and hear from them where they are frustrated or experiencing friction. Listen to your data by watching the key milestones in onboarding, adoption and value delivery to see where usage drops, rises, etc.
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