What tactics have actually helped you get customers to adopt the product when momentum slows?

The most successful way to gain momentum and create a sense of urgency for product adoption is to tie it to an immediate business need or strategic initiative for the client. Here are a couple of tactics I find helpful:

• Repurpose a weekly or monthly touchpoint with the client and use it to discuss their initiatives

• Identify a specific high impact pain point they're having and align your product as the solution

• Provide examples of how other clients have successfully used the product

• Expand to other teams within the clients organization and determine how they can benefit from your product